Norfolk PPC Agency
Google Ads & Paid Search Across Norfolk
PPC in Norfolk has to deal with a county where a customer in Cromer and a customer in Thetford are an hour apart and searching for different things. We run Google Ads for businesses across Norfolk on a fixed monthly fee, not a percentage of spend, with targeting drawn around the towns and radius you actually serve, campaigns built for the coast's season and the inland trade year, and SEO alongside so the two feed each other. Free audit first.
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Norfolk businesses rate us consistently. Read our reviews directly on Google and see what our partners say.
Norfolk-Based Agency
We are based in Norwich, the county town. We know Norfolk businesses, Norfolk markets, and how the county searches.
Over Two Decades in Paid Search
Google Ads experience stretching back over two decades, from before most Norfolk businesses had a paid search budget.
Radius Targeting for a County Where Customers Travel
The first thing we fix in most Norfolk accounts is where the ads are showing. These four setups cover the businesses we see most.
A Radius Around the Towns You Serve
Targeting drawn around Dereham, Fakenham, North Walsham or wherever your vans go, with bid adjustments by distance, instead of a county-wide net that pays for enquiries you have to turn down.
Seasonal Campaigns for the Coast
For hospitality and attractions from Hunstanton to Great Yarmouth, budgets that build before the season, peak with it and wind down after, targeted at the towns and cities visitors come from rather than at Norfolk itself.
Trade and B2B Campaigns Inland
For manufacturers and suppliers around King's Lynn, Thetford and Swaffham selling to buyers nationally, search campaigns built on product and specification terms, with Norfolk as the base rather than the keyword.
Shopping Campaigns for Shops That Also Sell Online
For Norfolk retailers with a store and a website, Shopping and Performance Max campaigns fed by a clean product feed, with local inventory where it applies.
Click Costs Across Norfolk Vary More Than You Would Expect
A click for a Cromer holiday let in July, a King's Lynn accountant in January and a Wymondham plumber on a Tuesday night are priced by three different auctions with three different sets of bidders. Tourism keywords pull in national platforms with bottomless budgets. Professional services in the larger towns attract regional firms. Trades in the market towns often face only a handful of local competitors, and a modest budget can win a large share of the searches that matter.
That is why there is no single Norfolk budget and no Norfolk template. The account has to be built around where you are, who else is bidding there and what a customer is worth to you. Our paid search service covers how we manage that, and for businesses in the city itself our Norwich PPC page covers that market. Many Norfolk clients pair paid search with SEO across Norfolk, or start with a Norfolk website that turns the clicks into enquiries.
Tourism against the platforms
Narrower intent, brand and location terms, and a landing page with availability on it, so a dearer click still converts.
Trades in the market towns
Tight radius targeting, exact match on the jobs you want and negatives for the ones you do not. Small budgets go a long way here.
Professional services in the larger towns
Structured around service lines rather than the firm, with the town in the ad copy and a page that answers the question the search asked.
One Fixed Fee, Whether You Are in Thetford or Hunstanton
We charge a fixed monthly management fee agreed before we start, not a percentage of your ad spend, so the fee does not rise because your budget did and our only incentive is to make the budget work harder. We manage budgets from £500 to £50,000 a month with the same care, and we work month to month with no long-term contract.
What careful management produces: Badger & Brown came to us with inaccurate conversion tracking and an unstructured account, and fixing the tracking first then rebuilding around product performance grew revenue 168% and return on ad spend 53% in under two years. Est1897 launched on a £2,000 monthly budget in November 2017 and, scaled carefully as the returns proved out, reached a record £616,000 month in May 2023 with Google Ads contributing £208,000 from £23,000 spend. For DS Water, restructuring the campaigns by location and scaling spend without losing efficiency lifted enquiries 79% and cut cost per lead 35%.
Request a Free PPC AuditFixed fee, agreed up front
The management fee is the same whether the month was good or bad, and it does not grow with your budget.
Budgets from £500 to £50,000
The same structure, care and reporting at every size.
Tracking checked before bidding
Conversion tracking is verified and repaired before any automated bidding is trusted with your money.
No long-term contract
Month to month across the county. Clients keep us on because the returns hold up, not because a term says so.
A Norwich Base and a County-Wide Remit
Our office is at 86 St. Benedicts Street in Norwich and we manage accounts for businesses across the county from it. We do not work remotely in the way a national agency does: the people building your campaigns know that King's Lynn is closer to Peterborough than to Norwich, and that Great Yarmouth's search demand arrives with the school holidays. We come to you for the first meeting and for account reviews when that helps.
Paid Search Questions From Norfolk Businesses
Are you a freelance PPC specialist in Norfolk, or an agency?
Neither, quite. We are two founders and a small team in Norwich covering the county, so the people you speak to are the people running the account, and nobody's holiday leaves your campaigns unattended.
Is a local Norfolk PPC agency better than a national one?
It is better if it knows the county and manages the account properly, and worse if local is all it offers. What we bring is knowing where the demand sits in each town and season, two decades of paid search experience and a fixed fee. Judge any agency on the structure of the account and the honesty of the reporting.
How do you stop ads showing to people outside my area?
Location targeting drawn around the towns and radius you serve, set to people physically in that area rather than merely interested in it, with bid adjustments by distance and the rest of the country excluded. In most accounts we audit, this is where the biggest waste is found.
Does PPC work for a seasonal business on the Norfolk coast?
Yes, if the budget follows the season rather than being spread evenly. We build campaigns that start before bookings open, peak with demand and pause when it passes, targeted at the places visitors come from. Remarketing keeps the business in front of people who looked but did not book.
Should we run Google Ads and SEO together across Norfolk?
If you can, yes. Ads bring enquiries from the first week while SEO builds, the converting search terms tell you which town pages to write, and a business in both the ads and the map pack takes a larger share of the results. The management fee is fixed either way.
What conversion tracking do you set up before spending our money?
Enough to know what every pound produced: calls, forms, bookings and sales tracked in Google Ads and Analytics, and checked against real enquiries before any automated bidding is switched on. If the tracking is wrong, the account optimises towards the wrong thing, so we fix that first.