Norwich PPC Agency
Google Ads & PPC for Norwich Businesses
PPC in Norwich costs more per click than it used to, and the businesses winning are the ones spending it more carefully, not the ones spending more. We manage Google Ads for Norwich businesses on a fixed monthly fee rather than a percentage of your budget, target the city by radius and postcode instead of the whole country, and run it alongside SEO so the two feed each other. Based on St. Benedicts Street, working month to month, starting with a free audit of your account.
Get a Free Google Ads Audit5-Star Rated on Google
Norwich businesses trust us, and those results show in our reviews. You can read them directly on Google.
Based in Norwich
We are a Norwich agency, not a national firm with a local number. We know this market from the inside.
Over Two Decades in Paid Search
We have been managing Google Ads campaigns for over two decades, and that experience shows in every account we touch.
What Google Ads Clicks Cost in Norwich, and Who You Are Bidding Against
Click costs in Norwich are set by who else wants the same search, and in several sectors that is national money. Solicitors, accountants, financial advisers and estate agents in the city centre bid against regional and national firms with far bigger budgets. Hotels and restaurants around the Lanes and Tombland bid against Booking.com, Google's own hotel results and the aggregators. Retailers on the high street and at Chantry Place bid against e-commerce brands that will always outspend them.
Trades, clinics, specialist services and B2B firms face less of that, and a modest budget on the right searches can still fill a diary. Either way, the difference between an account that pays and one that does not is rarely the budget. It is structure, targeting, negative keywords and the landing page. Our paid search service covers how we manage all of that, and our Norfolk PPC page picks up businesses whose customers reach across the county. Paid search also works best alongside SEO in Norwich and a site built to convert, which is where our Norwich web design work comes in.
Sectors where clicks are dear
Legal, financial, property and hospitality. The answer is narrower intent, tighter match types and a landing page that converts, so a dearer click still pays.
Where a small budget still works
Trades, clinics and niche B2B. A few hundred pounds a month targeted tightly around the city can produce a steady flow of enquiries.
Structure beats spend
Tight ad groups, a proper negative keyword list and honest conversion tracking do more than extra budget. The audit shows where yours leaks.
Fixed-Fee Google Ads Management Instead of a Percentage of Spend
Most agencies charge a percentage of your ad budget, which means their fee grows when your spend grows, whether or not your results do. We charge a fixed monthly fee agreed up front, so our only incentive is to make the budget work harder. We manage budgets from £500 to £50,000 a month with the same care, and the fee is the same whether the month was good or bad.
The case studies show what that produces. Mendabath wanted more from the same spend: a restructured account with tighter ad groups and stronger negatives, plus a refreshed website, took leads up 84% and cost per acquisition down by a third. DS Water had its account rebuilt around location so spend followed genuine local demand, and enquiries rose 79% while cost per lead fell 35%. Badger & Brown started with the conversion tracking being fixed, because Google's bidding cannot optimise on bad data, and revenue rose 168% in under two years.
Request a Free PPC AuditOne fixed monthly fee
Agreed before we start and unchanged when your budget grows. No percentage of spend.
Budgets from £500 a month
The same structure, care and reporting whether you spend hundreds or tens of thousands.
Tracking fixed first
Conversion tracking is checked and repaired before any bidding strategy is trusted with your money.
No long-term contract
We work month to month. You stay because the account keeps paying for itself.
Targeting Norwich Without Paying for the Rest of the Country
A Norwich business paying for clicks from Leeds is the most common waste we find in audits. These four things stop it.
Radius and Postcode Targeting
Campaigns targeted by a radius around your premises or by NR postcode, with bid adjustments where your best customers actually come from, and the rest of the country excluded rather than merely not preferred.
Search Campaigns for Local Intent
Ad groups built around the searches Norwich people make, including near me and the areas they name, with negatives that strip out jobs, DIY and the wrong postcodes.
Shopping and Performance Max for Norwich Retailers
For shops selling online and in store, Shopping and Performance Max campaigns with a clean product feed that gives Google good data to work with.
Remarketing Around the City
Display and search remarketing to people who visited and did not enquire, capped so it stays useful and never follows anyone for months.
Managed From 86 St. Benedicts Street, With Norwich in the Room
RevUp Online works from 86 St. Benedicts Street in Norwich and does not work remotely. For paid search that means the people building your campaigns know which areas of the city are worth bidding on and which searches come from tourists rather than customers, and you can sit down with them to go through the account rather than reading a report sent from a call centre elsewhere.
Google Ads in Norwich: What Owners Want to Know
Are you a freelance PPC specialist in Norwich, or an agency?
We are two founders and a small team in Norwich, which puts us between the two. You work directly with the people managing your account, as you would with a freelancer, and there is cover when someone is away, so campaigns are never left unattended.
How much should a Norwich business spend on Google Ads?
Enough to gather data and win the searches that matter, which for a local service business is often a few hundred pounds a month and for a competitive sector considerably more. We manage budgets from £500 to £50,000 a month and will tell you honestly if yours is too small to work in your market.
Should I run Google Ads and SEO together?
Yes, if you can. Google Ads brings enquiries from the first week while SEO builds, the search terms that convert in Ads tell you what to rank for organically, and a business appearing in both the ads and the map pack takes a bigger share of the page. We run both for many Norwich clients, and the fee is fixed either way.
Can you target just Norwich and the surrounding villages?
Yes. Campaigns can be targeted by radius around your premises, by NR postcode, or by named areas such as Costessey, Sprowston or Wymondham, with everywhere else excluded. That is usually the first fix in a new account.
Do you charge a percentage of ad spend?
No. We charge a fixed monthly fee agreed before we start, so the cost of management does not rise just because your budget does. There is no long-term contract; we work month to month.
Can you take over an existing Google Ads account rather than starting again?
Yes, and it is usually the fastest route to results. We audit the account first, keep what is working, and rebuild the parts that are leaking budget, such as thin negative lists or targeting that reaches well beyond Norwich. The history and Quality Scores you have earned are kept.